Mobile Marketing Platforms
Today, we are pleased to announce that Gartner has once again
recognized Vibes as a leader in the recently launched Magic Quadrant for Mobile
Marketing Platforms.
We are truly grateful to our customers for investing in
Vibes and helping to drive our innovation by continually pushing the boundaries
of their mobile engagement programs. We take particular pride in our team for
consistently delivering world-class products and services and staying focused
on creating customer value in these turbulent times.
According to Gartner, “Executives have the resources and
knowledge to deliver extensive mobile marketing capabilities guided by a clear
and comprehensive view of the crucial role of mobile marketing as a dominant
point of engagement for customers and prospects. "
We share Gartner's view that mobile marketing is the
foundation of a brand's engagement with consumers. We see it every day with our
customer. They want to build relationships with consumers the same way people
build relationships with each other, through personal mobile conversations.
That's why our mission is to empower brands to realize the
value of building and nurturing personal relationships with consumers, while
optimizing their digital marketing through our smart mobile engagement
platform.
Our audience-centric approach when building the Vibes
platform ensures that brands can engage consumers throughout the digital
consumer lifecycle at the right time, with the right content, through the right
channel. Whether brands engage consumers to drive online or in-store commerce,
serve consumers or increase their loyalty, Vibes helps brands build personal
relationships by:
- Unification of all mobile channels, SMS / MMS, Mobile
Wallet, Push and App Inbox, natively on the platform
- Easily segment mobile audiences to ensure relevant and
timely engagement
- Intelligently automate the delivery of mobile experiences
based on consumer attributes, behaviors and events
- Uncover data-driven insights using mobile performance
analytics to deliver branded program recommendations - improvements that will
drive revenue and return on investment.
- Integration of compliance governance controls within the
platform
- Maintain a global high-speed network and direct Tier 1
connections with operators to provide brands with unmatched speed and security
when interacting with consumers.
While we are honored
that Gartner has named Vibes a leader, once again, in this year's Magic
Quadrant, we recognize that the importance of mobile engagement is only
growing, both as an independent channel and as a part. integral to the overall
customer journey.
As a result, we are focused on extending our robust data
sharing capabilities through broader two-way integrations across the marketing
stack. Additionally, we plan to use this data to accelerate and deepen the personalization
and intelligent automation of mobile engagement experiences. In 2021, we are
committed to expanding our leadership position in the mobile wallet and helping
brands deliver dynamic, contactless mobile solutions to consumers.
As the Vibes team, we are excited to continue to work with
our clients on these initiatives and to partner with them to lead the future
innovation of mobile engagement.
